R & D

The publicly available research papers, academic reports, technology news, and subject matter expertise makes it challenging to spot new commercial opportunities, trends, or unmet needs. Product development has accelerated where it’s easier to launch unfinished capability to determine if it lives or dies. The pursuit of a minimum viable product can be elusive to product owners because of the pressure to release working code in rapid sprints. However, it doesn’t preclude the need to be thoughtful about product research, end-user adoption, or pricing. You can do both.